Saturday, March 3, 2012

DON'T NICKEL AND DIME YOUR CLIENTS.(Business)(Interview)

Byline: RHONDA ABRAMS

When I went into business, I sat down with a lawyer to review my legal and tax responsibilities. When we finished, he gave me some wise advice.

"Rhonda," he counseled, "Don't nickel and dime your clients. Clients willingly pay thousands of dollars in hourly fees without complaint, but if I bill them $2 in long distance calls, they'll get upset. It's small items that alienate clients."

He was right. We all hate being nickled-and-dimed. So think carefully about the extra fees you tack on to your product or services. You're more likely to lose a customer over a small extra charge than over a big fee.

Instead, by …

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